Work
Selected projects
I work across the entire product development process, from user research and strategy through to design and delivery. My approach combines product thinking with behavioral science to create solutions that work for both users and business goals.
How I designed a zillion sign-up flows
And helped accelerate the energy transition
What happens when you close 100.000 savings accounts?
Designing transitions that keep customers on board
When registering your parking spot becomes the biggest disability
Redesigning Blue Badge parking across the Netherlands
Other Projects
These projects reflect my work across different domains. While not full case studies, they represent my contributions as Lead Product Designer in multidisciplinary teams. Interested in learning more? Get in touch.
Evi van Landschot
Designed the design system for Robeco's transition to the Evi van Landschot brand, collaborating with a developer to create a cohesive framework for the new platform.
Autotrack
Significantly improved conversion rates by redesigning the car discovery flow, using design sprints and user research to guide uncertain buyers through the search experience.
Bever Sport / Outdoor Exclusive
Created a cohesive e-commerce platform that embedded the brand experience throughout the site, from product discovery to checkout.
Bever Sport / Ayacucho
Designed the UX/UI for an online fashion webshop, optimizing the shopping experience and conversion flow.