Expertise
My approach
It's not enough to make something easy to use. You need to understand what people are trying to achieve, why they hesitate, procrastinate, or abandon flows and design around those friction points.
That's where behavioural design comes in. By combining product design with insights from psychology, I create experiences that don't just look good, they actually change how people act.
Skills
How I help
BEHAVIOURAL DESIGN
Nail your product-market-fit
I use behavioural insights to design products that align with how people actually make decisions, not how we wish they would.
PRODUCT DESIGN
Maximise your product's value
I design interfaces that are fast, intuitive, and frustration-free. The kind that people want to keep using because it actually makes their lives easier.
Facilitation
Fast forward big ideas
I facilitate design sprints that get stakeholders aligned and give you testable concepts in days, not months.
USER RESEARCH
Prioritise the right features
I identify the real barriers stopping your users, not just what they say they want. This ensures you build features that actually move the needle.
PROTOTYPING
Minimise the risk of failure
I create realistic prototypes to test assumptions before you commit resources. Better to fail fast and cheap than slow and expensive.