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Nike ID Bendtner Contest
About Nike ID
NIKEiD Lets you design your own personalized Nike products online. Nike builds and deliveres it to your home.
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About the contest
To promote NIKEiD in Denmark, Boondoggle came up with a design contest on Facebook. Young Danish football players were challenged to design the new shoe for Nicklas Bendtner. The winner gets to meet the Danish striker himself.
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Agency: Boondoggle | Client: Nike | Concept & strategy: Boondoggle | Design: Demmy Onink
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Nike Football+ Challenge
About Nike Football+
Nike Football+ gives players access to the training insights of the world’s top players, teams and coaches.
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About The challenge
Nike wants to help young talented football players to make the difference. Young dutch players are challenged in four different ways to proof they have the mentality and game insights that makes Sneijder a world class player. In the end, eight players will fly to Milan and train with Sneijder himself.
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Agency: Boondoggle | Client: Nike | Concept & strategy: Boondoggle | Design: Demmy Onink
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Fred the Rabbit
About 10mg
10mg was a small web agency I co-founded with Marc Selhorst. We were specialized in creating highly interactive web campaigns based on flash. |
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About The game
Instead of a standard portfolio website we wanted to create a state of the art presentation to show the potential of our combined skills. This resulted in a seamless integration of design and technique. Freds existence did not stay unnoticed. He has been rewarded The Favorite Web site Award and had over 3 million unique visitors ever since.
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Design: Demmy Onink | Flash Motion design: Demmy Onink and Marc Selhorst | Programming: Marc Selhorst
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Bizner Hotspots
About Bizner
Bizner is an online bank that focuses on entrepreneurs and small businesses. Freedom is what distinguishes Bizner from the rest. We were asked to help with several online campaigns. |
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About the campaign
Bizner Hotspot was a campaign promoting free wireless acces for Bizner clients throughout the summer. We created banner ads and a landing page communicating the freedom of the bank and their products. |

Agency: XXS | Client: Bizner | Concept & Design: Demmy Onink | Flash Motion Design: Demmy Onink
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Digibewust Digi Barometer
About Digibewust
Digibewust is an initiative that aims to make small businesses more aware of the capabilities and pitfalls of technology within their business. |
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About the campaign
Boondoggle developed a strategy that evolves around an online test. The test enables small businesses to determine in which era they live digitally. We introduced the ‘Digital Boss’ who guides you through the test. He is a stubborn entrepreneur with his own particular view on technology. That leads to comical situations. |

Agency: Boondoggle | Client: ECP | Concept: Demmy Onink, Marc Selhorst and Boondoggle | Design: Demmy Onink
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Regiegroep Regeldruk
About Regiegroep Regeldruk
Regiegroep Regeldruk is a governmental task force aiming to simplify the regulatory burden, by for example reviewing contradictory rules, cancelling permits and licences, reducing administrative and supervisory burdens and improving services. |
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About the banner
The banner simply illustrates the regulatory burden by dropping rules and licences on top of a banner. |

Agency: Boondoggle| Client: Regiegroep Regeldruk | Concept & Design: Demmy Onink | Flash Motion Design: Demmy Onink
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BMW E-Drive
BMW
BMW wanted an attractive dynamic landingpage for the monthly newsletter BMW e-drive. |
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About the site
We created a 3D environment that enabled the user to learn about the latest BMW news in an attractive animating environment by reading articles, watching videos and downloading podcasts. |

Agency: PPGH/JWT| Client: BMW | Flash Motion Design: Demmy Onink and Marc Selhorst | Programming: Marc Selhorst
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Far Away Voices
The Project
Farway Voices is a webvideo-project seeking contact with all 6000 languages on earth. From Chinese to endangered languages, every language gets one entry only. Every poem is a spoken word performance in the ‘native’ language: a subtitled video. |
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The site
We created a 3D environment in which the all the video’s together form the world. Papervision3D enables you to navigate in this world to watch the video content. |

Client: Wilko Bello | Concept: Demmy Onink and Marc Selhorst | Design: Demmy Onink | Flash: Marc Selhorst
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Carglass
About Carglass
Carglass is a leading vehicle glass repair and replacement company. |
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About the banner
Instead of showing a windscreen we chose to stay with the banner's typography. We simply added the chip to the banner. And when it cracked, the whole banner cracked. |

Agency: XXS | Client: Carglass | Concept: Demmy Onink and Huib Maaskant | Design: Demmy Onink | Flash Motion: Demmy Onink
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Bunji
About the project
For an internal project at 10mg, Marc Selhorst and me challenged ourselves to create a travel pet that lives both online and in reality. We created a plush pet with the mission to help it’s owner reach his or hers goal. |
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About Bunji
Bunji is an online travel pet that enables you to travel the world from the comfort of your own couch. Give your Bunji a name, a personality and a goal in life and pass him on to someone who can help Bunji to reach his goal. |

Concept: Demmy Onink and Marc Selhorst | Design: Demmy Onink | Programming: Marc Selhorst
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Ambi Pur
The Project
Ambi Pur wanted to create more awareness of the home fragrances surrounding us in our daily life. |
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The test
Framfab came up with the idea to raise this fragrance awareness by offering a test where the user can determine what kind of fragrance type she is. And of-course Ambi Pur would suggest a fragrance to go with that type. |

Agency: Framfab | Client: Sara Lee | Concept: Framfab | Design: Demmy Onink | Flash Motion Design: Demmy Onink
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Bizner Balance
About Bizner
Bizner is an online bank that focusses on entrepeneurs and small businesses. Freedom is what distinguishes Bizner from the rest. We were asked to help with several online campaigns. |
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About the campaign
We had to come up with an esthetic way to show how the bank's flexible fixed deposit services. The longer you deposit your money the higher the interest. You could play with these figures within the banner.
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Agency: XXS | Client: Bizner | Concept: Demmy Onink and Marc Selhorst | Design: Demmy Onink | Flash: Marc Selhorst
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10mg Identity
About 10mg
10mg was a small web agency I co-founded with Marc Selhorst. We were specialized in creating highly interactive web campaigns based on flash.
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Identity
10mg stands for minimal effort with maximum effect. We believe that if you use the internet’s capabilities well, it doesn’t take a lot to reach a great result, It only takes 10mg. The identity represents the enlightenment state a small dose of 10mg offers you. |

Concept: Demmy Onink and Marc Selhorst | Design: Demmy Onink
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Vodafone
About Vodafone
Vodafone Group is the world's leading mobile telecommunications company |
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About the banners
The banner campaign evolved around the fifa worldcup football and the possibility to see the matches on your telephone. |

Agency: PPGH/JWT | Client: Vodafone | Concept: Demmy Onink and Marc Selhorst | Design: Demmy Onink | Flash: Marc Selhorst
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